TRUSTED BY LEADING BRANDS
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Marketing leadership
Aspen Makkar combines senior marketing expertise with a founder’s mindset and deep brand strategy to architect repeatable marketing systems that deliver measurable, long-term results. I have 13 years of experience in brand management, strategic planning, content strategy, data analytics, website development and optimization, social media management, team management, marketing campaign oversight, and budget management.
Manages budgets, improving ROI by 18+%, conversions by 26+%, and retention by 14+%.
Shapes high-level social media strategies to increase revenue and brand loyalty. This organic media post expanded brand awareness by 3,705,800% and conversion rates by 2,300%.
Translates data insights into actionable, tailored customer experiences and quantifiable business growth.
Successfully represented premier consumer brands – including Yerbae, CELCIUS, and Premier Protein – through strategic roadshows and experiential marketing activations designed to convert shoppers into loyal customers. My customer-first engagement approach helped support campaigns that generated hundreds of product sales per activation day and contributed to sustained retail growth through high-converting in-person brand experiences.
Results That Speak for Themselves
18%+ ROI Improvement
Consistent budget management delivering measurable returns across paid and organic channels.
Achieved for a mid-market B2B SaaS client within 6 months of embedded strategy work — without increasing total spend.
Multi-Industry Expertise
From consumer goods to B2B SaaS — strategic leadership that adapts to your market.
Brands in CPG, fintech, and professional services have all used the same playbook: clarity first, then scale.
End-to-End Ownership
From brand strategy to campaign execution, fully embedded in your team.
One point of accountability means nothing falls through the cracks — and your team stops getting pulled in five directions.
Services
Strategy
End-to-end marketing strategy aligning brand, product, and growth goals to unlock sustainable, measurable revenue across every channel.
Performance Marketing
Designs, tests, and optimizes paid media across channels to drive efficient customer acquisition and profitable CAC-to-LTV ratios.
Demand Generation
Builds integrated campaigns and lead engines that align marketing and sales, increase qualified pipeline, and shorten the path to revenue.
Marketing Operations
Architects the tech stack, workflows, and reporting needed to make marketing measurable, scalable, and consistently on-brief.
Go-to-Market
Leads go-to-market strategy across positioning, messaging, launch planning, and cross-functional rollout to drive strong market entry and adoption.
Team Management
Leads, mentors, and scales high-performing marketing teams with clear priorities, coaching, and accountability tied directly to business outcomes.
Brand Management
Clarifying your market position, narrative, and visual identity so every touchpoint strengthens recognition, trust, and long-term preference.
Website Development
Marketing-first website development designed to strengthen your brand, attract the right customers, and turn traffic into business.
How It Works
A simple, structured process to get you moving fast — without a long onboarding drag.
1. Discovery Call
We spend 45 minutes mapping your business, your gaps, and your goals. No pitch, just clarity.
2. Strategic Alignment
I build a tailored marketing roadmap aligned to your revenue targets and timeline.
3. Embedded Execution
I work alongside your team — leading, executing, and iterating until results show up.
Most clients see measurable momentum within the first 30 days.
What Clients Say
Don’t take my word for it.
“Aspen came in and within weeks had reframed our entire go-to-market approach. We closed two enterprise deals in the first quarter working together.”
James R.
CEO, B2B SaaS
“We were spending on ads with nothing to show for it. She audited everything, rebuilt our funnel, and we saw a 22% drop in CAC within 90 days.”
Sofia M.
VP Marketing, Fintech
“Having a CMO-level brain without the CMO price tag changed how we operate. Aspen is the real deal.”
Daniel K.
Founder, Consumer Brand
Ready to Accelerate Your Growth? Only 2 Spots Remaining for Q3.
aspenmakkarcmo@gmail.com
Availability is limited — I take on a small number of clients each quarter to ensure full focus and results.
Let’s discuss how fractional CMO leadership can unlock your next stage of growth.
Aspen Makkar 